How to Use SMS To Grow Your Business

By on February 11, 2015

SMS marketing, also known as text message marketing, is a great way to stay in touch with your customers. The SMS stands for ‘short message service.’ It means that you send tiny text messages of 160 characters (in Canada 136) or less to your target market’s cell phones with special offers, deals, updates, news and whatever else you think they should know about your business.

You can use SMS marketing in a number of different ways. Many companies use it to increase sales by offering special deals to their customers and for lead generation to build their database. It increases customer loyalty by keeping you in touch with them. You can literally put your marketing message directly into the hands of your current and potential customers.

The great thing about SMS marketing is that 80% of all mobile device users have their phones on them at all times. This means that they get your message immediately; it doesn’t end up in an email inbox waiting to be seen. Did you know that over 95 percent of all text messages are read with ten minutes?

Building Your Text Database

It’s extremely easy to build an SMS subscriber list. Usually, all you have to do is ask. Tell your customers that if they sign up, they’ll receive deals and special offers. Most of them will be happy to get them. You must get people to “OPT-IN”

to get texts from you. Contest giveaways are quite effective at getting people to participate.

You should also use your online presence to get new customers. On your website, blog and social media profiles, let people know that they can get exclusive deals. You can speed up the process by offering a special incentive just for signing up for your text promotions, freebie or discount on your services are effective.

The Challenge of SMS Marketing

Remember that SMS stands for ‘SHORT message service.’ As I mentioned, these messages have to be 160 characters or less.

It takes a bit of skill to craft such a tiny message and also give it some impact. The best way to do this is to focus each message on only one thing. If you’ve got a special sale and a new product line to promote, turn that into two broadcast messages. The best messages contain 3 bits of key information:

The details of the deal, promotion or sale
How it benefits them
What they need to do to get it (the call to action).

One more thing about your messages – don’t use text lingo (i.e. LOL) to make it shorter. It looks goofy and unprofessional.

How to Perfect Your Campaign

To do SMS marketing, you have to hire a bulk messaging provider. They’ll send out the messages for you cheaply and also track your results. The results are extremely important because they’ll help you improve your campaigns.

At first, do some testing to see what works best. For example, try sending out messages at different times of the day or on different days of the week to see what gets the best response. The statistics will tell you how many people opened and read your message. This will tell you how to refine your campaign.

Text Message (SMS) marketing is a great way for offline businesses to get new customers and retain the old ones. Now that everybody’s going mobile with their smartphones, it’s an even better way to keep in touch and make sales.

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About Paul-Kayode Joash

For over 20 years, Paul-Kayode Joash has remained a cutting -edge peak performance coach, writer, business trainer and speaker. His passion is to see businesses, career and life 'move from where they are to where they want to be'.

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